Brand kit
The ReplaceMeter identity.
A calm, honest, India-tuned read on AI at work. The brand carries the same tone: measured, data-forward, not alarmist. The logo is a gauge — because we're measuring, not predicting doom.
01 · Logo
A gauge, an R, one honest number.
ReplaceMeterIndiaClear space equal to the width of the meter needle. Never rotate, recolor, or place over low-contrast photography.
02 · Colour
Deep ink. Saffron and teal, sparingly.
Ink
oklch(0.16 0.02 250)
Background / body
Ink-2
oklch(0.22 0.02 250)
Surface / cards
Saffron
oklch(0.72 0.17 55)
Primary accent, CTAs, score
Teal
oklch(0.62 0.13 200)
Secondary accent, watch state
Safe
oklch(0.65 0.14 155)
Low-risk score
Hazard
oklch(0.68 0.19 30)
Immediate-risk score
Paper
oklch(0.97 0.01 90)
Foreground text
03 · Type
IBM Plex — serif for headlines, sans for body.
Headline · IBM Plex Serif
Will AI take your job?
Weights
400 · 500 · 600
Body · IBM Plex Sans
A calm, data-backed replaceability score for your role — tuned for tier 1/2/3 cities, IT services vs product, BPO, banking, retail, govt and gig work.
Mono · IBM Plex Mono
score = 82 / 100
04 · Voice
Honest. Specific. Never doomer.
We say
"Voice AI is already deployed in Indian BPOs at scale — here's what to learn this quarter."
We don't say
"AI will destroy all jobs by 2030." No hype, no vague futurism, no fake urgency.
Numbers over adjectives
One score. One 3y forecast. One 5y forecast. Four axes. Five moves.